Marketing Solutions

Digital

Commercial Print

Classifieds

Digital

The AMM Florida digital team puts its experience in business and technology to work by helping advertisers build objective-based market solutions with measurable results.

People-Based Targeting is the gold standard of today’s marketing. We build your audience from real-time data identifying likely customers and delivering your ads to them on the device they prefer, and at the time they are most likely to act on them.

Geofencing

Targeted Digital Advertising Solutions

Traditional Mobile Geofencing

Geofencing and mobile advertising is placing highly targeted ads on mobile devices. The ads are placed on browsers and in apps using sophisticated targeting methods including geofencing locations and retargeting. We work to develop a profile of the audience who is most likely to be the ideal consumer for your products and services.


Geofence & Follow

Addressable geofencing uses a physical address list to create a series of mini geofences based on the postal address. We then deliver targeted ads directly into the homes and addresses on the list with highly targeted banner ads on any device, including connected TV. We can also track in store foot traffic using a conversion zone.


Addressable Curation

Addressable curation is a blend of traditional geofencing and addressable geofencing. Using a larger database of information, we will curate a list of homes and businesses in real time based on geographic and demographic data. The list can be filtered by postal code, metro area, congressional district and more. Then, advertisers can filter their addressable audience even further with more than 500 categories of household, political, financial, and economic data available.

AMM Florida Digital Impression Packages

Take advantage of AMM Florida’s millions of page views and promote your business or organization with a variety of ad sizes and placements.

Run of Market (ROM)

Available Websites
Yoursun.com
The Arcadian
Sun Englewood
Sun North Port
Sun Port Charlotte
Sun Punta Gorda
Venice Gondolier
West Villages

Waterline
Go
Home and Style

Sizes
728 x 90, 300 x 250, 300 x 600, 320 x 50


Premium Position - Reveal

The reveal ad deploys on every user’s visit to our websites.
The full screen-width ad expands to “reveal” the advertising message.

Sizes

1920 x 400 (large screen)
800 x 250 (small screen)

AMM Florida Digital Impression Packages

Take advantage of AMM Florida’s millions of page views and promote your business or organization with a variety of ad sizes and placements.

Run of Market (ROM)

Available Websites
Yoursun.com
The Arcadian
Sun Englewood
Sun North Port
Sun Port Charlotte
Sun Punta Gorda
Venice Gondolier
West Villages

Waterline
Go
Home and Style

Sizes
728 x 90, 300 x 250, 300 x 600, 320 x 50


Premium Position - Reveal

The reveal ad deploys on every user’s visit to our websites.
The full screen-width ad expands to “reveal” the advertising message.

Sizes

1920 x 400 (large screen)
800 x 250 (small screen)

AMM Florida Newsletters

AMM Florida’s database contains more than 50,000 email addresses of print and digital subscribers, and registered users who have opted in to receive our news headlines.

Run of Site (ROS)

Available Newsletters - Schedule
Daily Headlines - Daily Sun Daily
Daily Headlines - Venice Wed & Sat
WaterLine - Weekly Thursday
Go! Magazine - Weekly Wednesday
Public Notices - 7 days
Sun Preps - High School Sports - 7 days
Feeling Fit - Sunday
Obits Daily Sun - 7 days
Obits Venice - Wed & Sat
Breaking News - Daily - triggered
Breaking News - Venice - triggered
E-Edition Reminders Daily Sun - 7 days
E-Edition Reminders Venice - Wed & Sat
Afternoon update Arcadia - Daily
Afternoon update Charlotte - Daily
Afternoon Update Englewood - Daily
Afternoon update North Port - Daily
Afternoon update Punta Gorda - Daily
Afternoon update Venice - Daily
Afternoon update Wellen Park - Daily

Targeted Advertising Solutions

The AMM Florida digital team puts its experience in business and technology to work by helping advertisers build objective based market solutions with measurable results.

People-Based Targeting is the gold standard of today’s marketing. We build your audience from real-time data identifying likely customers and delivering your ads to them on device they prefer, and at the time they are most likely to act on them.

Targeted Display Advertising is a very effective method of placing your ads in front of a key audience when they are online. We use targeted data based on search history, preferences, purchase history, geographic location, and hundreds of other data points. We build a profile of your target audience and follow them, displaying ads on websites and app networks they visit.

Sizes
728 x 90, 300 x 250, 300 x 600, 160 x 600, 320 x 50, 300 x 50

Ad Scroll

Our Mobile Solution

Ad Scroll is a fully customizable scrolling text display ad for mobile devices. All features are customizable within our demo tool:

  • Your words (up to 160 characters)
  • Your logo
  • Your color scheme

Tap to any native smartphone function:

  • Tap to website or social
  • Tap to map or calendar
  • Tap to video

Inventory placement is about 90% app based and 10% mobile browser sites.

Benefits of Ad Scroll

  • Engagement is 5x more than traditional display ads on average
  • Zero production costs, zero production lag time
  • Take control of your ad quality by seeing a demo before it goes live
  • Need to switch gears quickly? Update your ad text anytime with a rapid turnaround
  • A variety of tap action options allows you to interact with your audience in new ways

Social Media

Facebook Display Advertising

Social Media Advertising is displaying advertising that runs on Facebook and Instagram using digital footprint information gathered from profiles, preferences, history and geographic information.

With more than 1 billion users daily and users averaging nearly 40 minutes of activity a day, Facebook and Instagram should not be ignored. Your customers often use their friend’s social recommendations when making purchasing decisions.

We identify our target audience and send them ads in their social media feeds, driving traffic to your website.

Facebook Video Advertising

Facebook’s users love to watch videos. Every day, Facebook users watch over 4 billion videos totalling 100 million hours of content. And they convert with amazing efficiency! Video ads on Facebook receive about 2x the number of clicks, 5x the amount of screen time and give advertisers additional screen time to really show off a brand and tell a story compared to static ads.

Facebook video ads are paid ads that feature a video and appear in the user’s Facebook feed, Marketplace, Stories, and Video Feed. These videos are targeted in the same way that static ads are, directed at users based on demographic, geographic, and interest data points. Over time, the target audience is optimized and retargeted for maximum exposure.

Email Marketing

Deliver Your Message

Email Marketing Campaigns deliver email ad messages with compelling graphics to influence buying decisions.

With more than 120 million email records available to us, it’s easy to identify the potential customers who you want to reach based on geography, household income, age, gender and lifestyles identified as appealing by an advertiser.

With compliance laws and new devices making it more difficult to confidently market with email, AMM Florida is ready to help.

Targeting potential customers by data and showing up online and on mobile devices is key to marketing success.

Targeted Video Marketing

Targeted Video

Video ads are an excellent medium for reaching users via desktops and mobile devices on browsers and apps. These ads occur before, during and/or after a video stream on the internet. In a world of endless choices, accessibility, quality content and user experiences are key. Video advertising has the power to teach, engage, and unite an audience and is crucial to a broad marketing strategy.

Video advertising has experienced exponential growth. In fact, online videos will make up more than 82% of all consumer internet traffic by 2022—15x higher than it was in 2017 (Cisco, 2020). This transformative digital media channel is increasingly automated, data-driven, addressable and accountable, where audience is as important as content and context.

Targeted videos are displayed as pre-roll and mid-roll, and in-banner video ads. Leveraging premium inventory, we place video ads in high-visibility locations on the websites that the target audience is visiting. We are also able to layer on highly specific targeting tactics to reach the right user at the right time.

OTT/CTV Advertising

Streaming video viewership is on the rise, now comprising 80% of all internet traffic. And with over 150 million US adults accessing streaming video services in their home, OTT (over the top) advertising allows brands to reach these audiences in their living rooms.

"Over-the-top” refers to the ability to bypass traditional TV providers that control media distribution. Now, advertisers can reach their audiences directly without the restrictions of pre-planned broadcast schedules, limited inventory, or geographic limitations.

There are many benefits of OTT advertising:

  • Unmatched reach and inventory availability
  • Precise targeting that eliminates waste
  • Increased engagement through ad relevance
  • Physical device tracking and attribution
  • Impression, click, and conversion tracking

OTT/CTV video ads are placed before and during streamed content using a premium inventory exchange. By specifying addressable, behavioral, demographic, and geographic audience targeting metrics, we can deliver video ads to small and large screens on devices such as Roku, Apple TV, smart TVs, or streaming channel apps on smartphones and tablets.

Digital Out of Home

Extending Your Reach Into The Real World

Digital out-of-home gives your business the ability to expand your top-of-mind awareness in densely populated public spaces that are either place-based or are pedestrian/street traffic based, boosting your brand visibility and ultimately, making consumers aware of your products or services.

  • 100% viewable, brand-safe ad placements
  • Access to all DOOH inventory (available screens/ad spots)
  • National scale across all 50 states and 10 Canadian provinces
  • Complements your existing digital marketing tactics
  • Geo-targeting available down to DMA and zip code level

Marketing Consultation Request